The power of NICE
The piece by Jessica Pryce-Jones in The Times on 20th July 2011 is a welcome endorsement of a civilised approach to doing business, and is reflective of those who have steered businesses to success by dint of their approach to others as much as their own business acumen. Our own work is focused on the attributes and behaviours that managers should acquire and demonstrate which are based on the concept of reciprocity – give to someone else what meets their self interest and they will supply what you need in return. The key behaviours of attentiveness, encouragement, demonstrating intellectual flexibility, reliability and the ability to resolve conflicts are all attributes and behaviours that promote commitment and trust that leads to social engagement. They are, also, key behaviours that reduce the risks of psychological distress in others, thereby providing the context that promotes high performance in others.
The winner of The Apprentice this year has done much to elevate decent behaviour into the public arena, at a time when we are all sceptical of the behaviour of some of our foundation organisations such as the media, the police, the banks and our elected representatives.


